Dan
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03:58:15 pm on March 25, 2010 | # |
Credit Attribution: The Challenges – Interesting article from George Michie at Rimm-Kaufman about ecommerce conversion attribution when you are spending ad dollars on several different channels simultaneously. This a huge issue for ecommerce marketers… we continually have more and new channels to test and buy from, additionally it’s nearly impossible to tell if a sale attributed from once source cannibalized another, or did both channels create a positive synergy that caused an online buyer to convert.