Google Instant shows you SERPS as you are typing! http://www.google.com Here are answers to your questions about how this effects ad impressions http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=187309
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Dan
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Dan
Efficiency Targets: Don’t Short-Change Your Marketing – Another great article From RKG about how and how not to approach your incremental direct marketing efforts and budget.
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Dan
Credit Attribution: The Challenges – Interesting article from George Michie at Rimm-Kaufman about ecommerce conversion attribution when you are spending ad dollars on several different channels simultaneously. This a huge issue for ecommerce marketers… we continually have more and new channels to test and buy from, additionally it’s nearly impossible to tell if a sale attributed from once source cannibalized another, or did both channels create a positive synergy that caused an online buyer to convert.