Online Ad Spend is Set to Beat Newspaper Advertising in 2011
Check out this graph by WSJ.com and see the full story here. The bigger story here is how little online represents for the publications vs. print and how little it’s grown as a percentage since 2004. When I think about it, shouldn’t NYTimes.com and other large once offline player done a better job at growing the online portion of their business? It seems to me like smaller, niche content sites that are done well have taken a large piece if that pie already though, creating a paradigm shift that will only continue pull viewers/visitors from broader appeal sites like nytimes.com.
