Latest Updates RSS
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Dan
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Dan
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Dan
Efficiency Targets: Don’t Short-Change Your Marketing – Another great article From RKG about how and how not to approach your incremental direct marketing efforts and budget.
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Dan
Enstore – Cool new ecommerce platform, demo the checkout, pretty smooth.
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Dan
Amazon Taking On PayPal In Payments – Checkout by Amazon is going to challenge Paypal, and likely pass Google Checkout. The reason I think so is because there are already many millions of Amazon customers that can use their existing Amazon account (that they know and trust) when paying online at a store that they otherwise have no history with. I guess they could easily create a Google Checkout account, but that’s far less compelling when you already have a long history with using Amazon.
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Dan
Credit Attribution: The Challenges – Interesting article from George Michie at Rimm-Kaufman about ecommerce conversion attribution when you are spending ad dollars on several different channels simultaneously. This a huge issue for ecommerce marketers… we continually have more and new channels to test and buy from, additionally it’s nearly impossible to tell if a sale attributed from once source cannibalized another, or did both channels create a positive synergy that caused an online buyer to convert.
