Rumor: Apple to roll out “iAd” Mobile Ad Platform on April 7th – I am wondering if this will turn out to be the Google Adsense of mobile. At first I would think so, Apple has a huge App/iPhone market share advantage but I more strongly think they will miss the mark with making it truly lucrative for the long tail of advertisers and publishers like Google has. My bet is that Apple will want to lock down the look feel and function of the ads, and (as with the app approval process) require stringent approvals and guidelines for ads.
Latest Updates RSS
-
Dan
-
admin
Growth in Search Ads Problematic for News Sites – This article states, “Growth in search advertising and a corresponding decline in display advertising is creating a depressing trend for news-based sites”. I disagree, it seems that there has been a surge in display ads, worth more to advertisers due to more and better targeting and new technologies like re-targeting.
Google sees mobile ad rates passing PC rates – This sound premature, let alone unlikely. I guess you could look this a few ways. First thought is that I would think that a PC = more engagement/commitment vs mobile, yielding higher conversions and which inturn enables advertisers to pay more for traffic. Perhaps though with mobile there is only enough ad real estate to sell to 1 or 2 top advertisers vs the 10 now on search engine results pages there raising the average EPC or CPM since the lowering bidding advertisers will not be shown. Second, there are a few areas like very precise targeted geo specific ads, time sensitive, intent driven ads with a geo location that may drive higher CPCs due to high conversion rates that could result.
Facebook ousts Google as most popular U.S. site – I have always thought that your traffic numbers as a metric are secondary to how you monetize the traffic you do have, which in this case, google wins, buy a lot. But this is still impressive:
-
admin
Tumblr: An Introduction Guide For Microblogging – Here’s a great explanation Tumblr and how they are differentiated (Since I didn’t really know):
Introducing PureLeads - Has anyone had a chance to try Ask.com’s new ad technology PureLeads?
Target offers mobile coupons – Seems like something we are going to start seeing a lot more of:
Could mobile search be Bing’s big breakthrough? – Bing could be new default Search Engine on iPhone:
